Let’s take a look at Google Image Swirl in action. In the first example, let’s pretend we have an ad copy for an auto insurance offer with a hot looking yellow sports car. We’ve already tested a ton of different cars and colors and know that a YELLOW SPORTS CAR will perform best…. but where can we find more winning ad images? Sure, we can go to Google Images and search “yellow sports car”, but Google Image Swirl offers an alternative solution.
Search Google Image Swirl for “hot cars” and you will be shown a few results. Select a specific image again and you will see even more related results. You can keep digging down til it starts showing a specific type of car or just focuses on colors. Each time you select a new image, a web of new related results will appear. The end result is below.
You aren’t limited to just cars. What about everyone who is running dating ads and needs more ad copy of top CTR images? Repeat the process, and this time search for “hot facebook girls” and you’ll have another swirl to work with.
Google Image Swirl isn’t perfect and it’s still in beta. Right now you are limited on what you can search for, and what they current have available usually doesn’t have thousands of images for you to choose from. Should the usage and development of Image Swirl continue, it may end up being a pretty useful too for designers and marketers a like.
As with all image use, be sure to look over all copyright and trademark information be using in any ad campaigns.
Give Google Image Swirl a run and let me know what you think.
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